Algorithms and AI don't just show us reality — they warp it in ways that benefit platforms built to exploit people for profit, says etymologist Adam Aleksic. From ChatGPT influencing our word choices to Spotify turning a data cluster into a new musical genre, he reveals how new technology subconsciously shapes our language, trends and sense of identity. "These aren't neutral tools," he says, encouraging us to constantly ask ourselves: How am I being influenced?

Why are people starting to sound like ChatGPT?

Algorithms and AI shape what people see, say, and believe, often without their awareness. Since ChatGPT’s rise, studies show the word 'delve' has spread in everyday language, revealing how subtle shifts ripple through culture. Platforms like Spotify and TikTok manufacture trends by amplifying select content, steering human behavior to suit their business goals. When people confuse these distortions for reality, their language, tastes, and worldviews begin to mirror machine logic.

Algorithms Distort Reality, Blurring the Line Between Genuine and Artificial

Digital algorithms now shape what people see, say, and believe, often blurring the line between authentic culture and platform-driven trends. A single word like "delve" has surged in everyday conversation simply because it is overrepresented in AI chatbot responses. As platforms amplify whatever keeps users engaged, artificial trends like "hyperpop" quickly become real-life movements. This feedback loop subtly shifts language, identity, and even political views to align with the interests of technology companies.

Algorithms Rewrite Reality And Our Minds Follow Their Lead

*Algospeak: How Social Media Is Transforming the Future of Language*

The Etymology Nerd

Created in collaboration with Ignite Talks

language

technology

social media

algorithm

computers

media

culture

communication

TED Stage Talk

Adam Aleksic: Why are people starting to sound like ChatGPT?