How AI is breaking the internet (and what to do about it)

Name: How AI is breaking the internet (and what to do about it)
Uploaded: 2026-08-18T14:51:27Z
Duration: 12 min 44 s
Description: For the past 30 years, surviving as an internet business meant getting people to click on your website. But AI is now making that thousands of times harder, says Matthew Prince, CEO of Cloudflare, one of the world’s largest internet networks. He makes the provocative case for a different deal — whereby tech companies actually pay people for creating content that feeds their AI models.

Matthew Prince |

TED2026

• April 2026

For the past 30 years, surviving as an internet business meant getting people to click on your website. But AI is now making that thousands of times harder, says Matthew Prince, CEO of Cloudflare, one of the world’s largest internet networks. He makes the provocative case for a different deal — whereby tech companies actually pay people for creating content that feeds their AI models.