TikTok CEO Shou Chew dives into how the trend-setting video app and cultural phenomenon works — from what distinguishes its algorithm and drives virality to the challenges of content moderation and digital addiction. In a wide-ranging conversation with head of TED Chris Anderson, he tells stories about the TikTok creators he loves and digs into thorny issues like data privacy and government manipulation — as well as speaking personally about his commitment to inspiring creativity and building community.

TikTok's CEO on its future — and what makes its algorithm different

The rise of TikTok stems from a recommendation engine that surfaces content based on user interests, not social connections. By observing billions of signals, it gives everyday people a platform to be discovered—one creator amassed 160 million followers after starting as a factory worker. The company faces tough questions about digital addiction, content safety, and data privacy, responding with tools like screen time limits and major transparency initiatives. Its leaders aim to balance creativity and connection with responsibility, striving for a safer and more inspiring digital community.

TikTok’s Algorithm Unlocks Hidden Talent and Global Discovery

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TED Stage Talk

Shou Chew: TikTok's CEO on its future — and what makes its algorithm different