Ghada Wali

Activist, Artist, Brainstormer, Change Agent, Concerned citizen, Designer, Educator/Teacher, Explorer, Global soul, Idea generator, World traveler

Award-winning Designer who believes Graphic Design can change the world; listed on Forbes Europe's list 2017 (arts & immigrants category). Holding an MA degree in Graphic Design from IED Istituto Europeo di Design, Florence, Italy. Ghada Wali's work most recently won the Granshan competition in Munich, as well as two Adobe Design Achievement awards San Diego, and the Society of Typographic Arts Chicago considers her among the best 100 graphic designers in the world. She is featured in UN women Egypt. Wali's design experience includes MI7 Cairo, Fortune Promoseven and J. Walter Thompson, as well as teaching Graphic Design in both the German & American Universities in Cairo. - http://www.ghadawali.com/about

My objective as a designer is to learn about, and educate, people through graphic design. To leverage this dynamic and exciting discipline as a tool for enacting positive political, social, and cultural change. I create work that is relevant to who I am and where I come from. My aim is to incorporate Arab and Egyptian flavors into my work so that our beautiful and diverse Arab identity can be proudly showcased to the world. I want to create a visual revolution in Egypt. I want to spread Graphic Design education and increase social awareness of its necessity in our daily lives. I hope that one day I can be responsible for implementing the role of Graphic Design in Education, Health, Politics and any fields where design can contribute to promoting, maximizing and reviving our country. As a designer, my brain is my strongest asset. On a daily basis, my brain is being bombarded by external issues that automatically translate into my means of visual communication. My mission here as a designer and a human being coexisting on this plant is to try to open up my senses to all this stimulation around me, to go beyond face value, and to enable people to transform their mindset. Inspiration can be found in everything, at any time and in any place. Inspiration has no distinctive specifications, it is not absolute, finite, or defined but boundless, infinite, and unpredictable. Inspiration can be extreme, complex or simply quite stupid.

advertising, art direction, book design, branding, creative direction, design research, editorial design, education, graphic design, illustration, packaging, painting, print design, social design, storyboarding, storytelling, type design, typography

1) Branding & Corporate Identity : I have worked on market leader brands, creating both brand guidelines & developing campaigns that where launched all over Egypt, resulting in remarkable increase in their sales. 2) Bilingual design: I put in action the spark off January 25 revolution in the bilingual exhibition in Zurich, F+F Schule Fur Kunst Und Mediendesign. 3) Arabic Typography: Lets play - project chosen as best 100 graphic design pieces in the world by The Society of Typographic Arts, Chicago. 4) Political Awarness: I was invited to exhibit 3 of my projects in 2 exhibitions in London :“In the City” & “The censored”. 5) Social Awarness: My project “Meen Homma” has went as viral online campaign in the Arab Region on social media platforms as well as online magazines as well as Local newspapers. I always intended for reaching out to diverse designers-coming from different design schools and cultural backgrounds- while attending international design conferences in the cosmopolitan city of Dubai, Istanbul, Milan, London, Berlin, Barcelona and Zurich. All these experiences have been of a great learning which solidified my creative, design, -and illustrative skills. Travel has played a large role in shaping my view of others and of cultural differences. I found myself able to encompass the Egyptian flavor through portraying my work on the maps of global trends. “New, innovative, culturally driven, originally imprinted, clear, interactive, functional, emotional, conceptual, a signature, a treasure” this is how I keep my work tied to those concepts. In addition, My independent research projects have strengthened my skills in laboratory work and developed in me an eye for details.