Briana Brownell

Artist, Entrepreneur, Foodie, Startup, Technologist, Writer/Editor

Briana Brownell is founder and CEO of PureStrategy.ai, a technology company whose platform gives enterprises insight from data using AI so they can act faster on customer experience trends and emerging issues. She founded Pure Strategy in 2016 after ten years as a data scientist in the marketing research and finance industries and is a frequent keynote speaker on both technical and business topics including AI, data science, and machine learning. She has lead advanced analytical data projects with top tier companies in pharmaceuticals, telecommunications, banking, insurance, utilities, and retail, among many others. Her innovation in data science resulted in the development and publication of the Brownell Reduction Method (BRM) with a team from Federation University, Australia, with whom she holds 10 academic publications. The BRM is a unique methodology for longitudinal k-means cluster analysis, a type of unsupervised machine learning, that allows companies to collect less data and retain nearly the same level of accuracy in a market segmentation, saving organizations thousands of dollars in data collection costs. Her significant experience bridging the gap between theory and practice in developing innovative statistical methodologies to solve relevant business problems make her insight into highly technical topics truly unique.

AI, Artificial Intelligence, Data Science, Entrepreneurship, Machine Learning, Startups, Tech