Brian Wallace

Brian Wallace is currently Vice President Digital Marketing and Media at Research In Motion Limited, makers of the BlackBerry™ wireless solution. In his role, Brian oversees RIM’s global Interactive Marketing, Social Media, Digital Advertising, and Digital Analytics groups. Brian is an active practitioner who has won multiple awards and has led RIM’s aggressive move into Digital, Social and New Media channels. Brian has helped RIM become the fastest growing online mobile brand in the world, a top 10 Brand globally on Facebook, the #2 most social Brand globally (Vitrue 100), and a top 5 Brand on Twitter (AdAge). RIM’s success with their pioneering approach to integrating Digital, New Media, Content, and Measurement has caught the attention of analysts and practitioners around the world. As a result RIM has quickly established itself as a leader in this space. Brian attended McMaster University in the MA Political Theory program and the University of Guelph as part of the BA program for Political Science. Brian is currently a member of the Association of National Advertisers, Social Media Business Council, and Brand 50.