Rosabel Tao

Rosabel Tao

Principal and Chief Visioneer at Fire & Bridge

TED Attendee
94115, California, United States
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About Rosabel

I am a…

Brainstormer, Business adviser, Business leader, Business mentor, Change Agent, Concerned citizen, Connector, Consultant, Explorer, Foodie, Global soul, Idea generator, Marketer, World traveler

Bio

Fire and Bridge is my advisory firm that specializes in vision strategy, brand transformation, corporate positioning, and reputation management. I work with change makers - fire starters and bridge builders - who are purpose-driven leaders with bold ideas to transform their organizations, industries, or our society. I help you identify, clarify, and co-create a compelling and authentic North Star. Sometimes my dream for you is bigger than you have for yourself, so I'll expand your imagination and boundaries. And sometimes your dream is so high up in the air, that I’ll provide some grounding. But we will meet in the middle. Once we’ve created the vision platform, I’ll help you to operationalize it and bring it to life. It's a given that companies must constantly transform and evolve. Even the most successful brands need to pivot for growth. That’s where I come in. If you’ve ever said, “My company is known for X but we want to be known for Y” – we should work together. I help bold ideas take root through creative, strategic programs that make brands more competitive and leaders more influential. You may hire me to help with your messaging, marketing, or communications but you’ll find our work together may also influence your business, product, and sales strategy.

I'm passionate about

Providing the fuel to ignite transformation. Being a radical connector - connecting people to each other, opportunities, and ideas.

Areas of expertise

Brand transformation, Branding, Change Management, content marketing, Corporate Communications, Corporate Social Responsibility, Crisis Communications, Internal Communications, Marketing, Marketing Communications, Positioning, Public Relations, Reputation Management, Thought Leadership

The TED story

I'm a volunteer TEDSocial organizer!