Eric Alzuhn

Brainstormer, Care taker, Concerned citizen, Consultant, Event planner, Foodie, Idea generator, Marketer, Sales specialist, World traveler

Throughout his career, Eric has enabled companies and presenters to find their voice and lead their audience to action. In his current role as Director for Dialsmith, he uses his expertise to help companies uncover answers to further brand and product development, and provide insight on the issues important to voters for presidential campaigns. Dialsmith is a developer and marketer of technologies and services for market, media, public opinion, academic, and litigation research as well as interactive meetings/events. These technologies and methodologies lead the discovery process to answers clients seek. Innovations include the Perception Analyzer for data collection and audience engagement (as seen on CNN) and ISX - Instant Scoring eXperience for sports scoring (as seen on ESPN).

Consumer Research, Dial Testing, Focus Group Research, market research, Media Testing, Sport Scoring

I’ve been a longtime fan of TED and the passion that those involved have for sharing ideas and making a difference. It was a true surprise and honor to receive a LinkedIn InMail from the executive team at TED asking for assistance with capturing the thoughts and opinions of TED attendees during all aspects of TED2011. Using our Perception Analyzer dials (as seen on CNN during presidential debates and speeches) audience members will be able to give continuous, instant feedback on how they're feeling during the Talks. This information, confidential to senior TED staff, will be used to help develop future conferences and experiences. It’s a thrill to be a part of TED in this capacity and to be attending my first TED conference.

Taking ingredients I have on hand and making creative dishes my wife enjoys.