David Butler

Business leader, Change Agent, Christian, Consultant, Designer, Explorer, Idea generator, Policy maker, Scientist, World traveler

David is responsible for global design at The Coca-Cola Company. This includes setting the global standard for design, leading Coke’s global design function and strengthening Coke’s internal design culture and external reputation as a Design-Driven company. He began his career as a graphic designer developing brand identity systems and print communications for a wide range of global brands, companies and NGOs including The International Olympic Committee, Delta Airlines, Cartoon Network, and UPS. In the late nineties, David joined Studio Archetype to focus on the explosive growth of “Web 1.0” designing large-scale, integrated branding systems, websites and applications for UPS, Gucci, Bank of America and United Airlines. He then expanded his experience by building and leading a global strategic planning function with Sapient, based in New York. David is a frequent lecturer and sits on the Board of Directors at the Museum of Design, Atlanta. For over a decade, David has been an advocate for design education as an adjunct professor and member of the Board of Advisors at Portfolio Center. He holds a BA in Mass Communications from the University of South Florida.

Design as function, Design as a discipline, Design as a force for massive change. The growing economies, cultures and people groups in the "BRIC" counties: Brazil, Russia, India and China.

Establishing a "Minister of Design" position in government. This would first require us to reframe the meaning, role and relevance of design in business, culture and government.

Design Strategy

Surfing