Tucker Viemeister

Tucker Viemeister is Lab Chief of Rockwell Group. The Lab combines digital interaction design, modeling and prototyping for hospitality, retail, packaging and products. The Lab experiments with interactive digital technology in objects, environments and stories - blurring the line between the physical and virtual. He also co-founded the collaborative Studio Red with David Rockwell that was dedicated to innovation for Coca-Cola. Since joining Rockwell Group in 2004, Tucker has been instrumental in the design and development of jetBlue’s Marketplace at the JFK International Airport, “Hall of Fragments”, an installation at the 2008 Venice Biennale, a transformation of Sheraton’s lobby in Toronto, the traveling Red Lounge for Coca-Cola, and the new Cosmopolitan casino in Las Vegas. Prior to joining Rockwell Group, Tucker helped establish important design organizations including frogdesign NY, Razorfish, Smart Design (where led the design of the widely-acclaimed Oxo “GoodGrips” universal kitchen tools), and Springtime USA. He holds 32 US utility patents. His work is represented in the permanent collections of: Museum of Modern Art, San Francisco; The Smithsonian Cooper-Hewitt National Design Museum, New York; The Museum of Modern Art, New York; and The Staatliches Museum, Germany. He has received numerous awards, including the first Presidential Design Achievement Award in 1984. In addition to his work at Rockwell Group, Tucker teaches at New York University’s ITP, is a Vice President of the Architectural League of New York, Chair of the Rowena Reed Kostellow Fund, President of the International Design Network Foundation, and is a Fellow of the Industrial Designers Society of America. He is a graduate of Pratt Institute and was named after a car.

I believe that "learning" and "design" are basically the same thing (ie: learning by doing) and that we have the most fun and are the most productive while we play.