About Philippe
Bio
I am a Consulting Manager at Aller Retour, a web 2.0 agency involved in alternative communications strategy. I began as journalist in newspapers, radio and TV before worked as chief editor for several radios in Marseille and Paris. Then, I worked as executive producer on TV program (France 3).
Back to south of France, I created a corporate communication agency (Aller Retour) in Aix-en-Provence. I worked for several cities and public institutions. Aller Retour became Euro RSCG Concerto when I joined this international group.
Now, I work as an independant senior consulting to improve internet and Web 2.0 strategy for entreprises, institutions and cultural organisations (African Bank Development, Compass Group, Apex, Parc Régional du Luberon, Groupe Maritima...)
I was president (2007-2009) of the UCC-Méditerranée (Union des Conseils en Communication), the advertising agency association for south of France. I am currently President of the "Cite des Medias et de la Communication" (since 2011) which brings together several associations and unions of communication.
I teach Corporate Communication 2.0. and Euromed Management (Business School) and EJCM (École de Journalisme et de Communication).
Areas of expertise
Communication 2.0, Marketing & Advertising