GAUTHIER DE JONGHE

Activist, Concerned citizen, Consultant, Entrepreneur, Event planner, Idea generator, Marketer, Parent, Philanthropist, Project manager, Social entrepreneur, World traveler, Writer/Editor

Gauthier is a multi-taker in communication. He spent 10 years at Young&Rubicam/Wunderman (advertising industry) ending as Strategic Director, he then spent 10 years in the media industry (Space SA media agency) as Strategic & Creative director / Marketing Director. After this he launched his own company, PlanB Alternative Agency. Watching the world changing, seeing everything, mobility, economy, organisations, stepping to "plan B", he decided together with his associate that marketing & communication had also to step to PlanB and create new, innovative & alternative communications for some smaller, innovative and alternative clients. Natural curiosity, the will to discover more and more and share it with others has led him to be more active in the TED community and become a member and organizer inside the community.

All type of communications! Creativity is about breaking rules and getting out of the frame... but in a world where there are almost no frames anymore, what is left to break? In a world where the rule IS to break the limits and go beyond the boundaries, CREATIVITY is a norm, so it's not creative anymore to be creative... sports and music also are my passions... but that's another story In any case my biggest passion will remain my family, wife and 3 kids... forever!

Don't think out of the box, just burn the box ! More seriously, we all know the theory and story developed by Marshall McLuhan being "medium is the message". What about this story when it comes to the online world. Should we consider the global "online" as being the medium. We know online as a "meta-medium", should we approach each its sub-components as a specific one, but couldn't we consider that every new channel having a "new way of communicating" should than be considered as a medium.... We should go one step beyong the McLuhan story when it comes to "medium is the message" and when entering this we are almost nowhere on the "what is the embed message of each the specific online channel" story.

After having watched hours of TED conferences on all possible subjects, attended TEDx events in Brussels, I've wanted to organize a TEDx event to, in the centre of Brussels, Flagey more specifically, a place where all types of : cultures, languages, origines, socio-economic profiles, religions, interests, are coming together and create probably the most intruiging place of Brussels : the Place Flagey.

guitare and drum