About John
I am a…
Idea generator
Bio
President and Founder of Lyter Sports Apparel, John is a veteran marketer having recently been the VP of Corp Marketing and Communications for Argo Group International Holdings, a publicly traded international insurance and reinsurance underwriter. Prior to that he was the Chief Operating Officer of M3 Wireless, Bermuda’s premier cellular phone provider and was also the head of sales, marketing and product development for CellularOne. He is a Canadian and status Bermudian who has been involved in numerous charities and business associations in his 15 years in Bermuda.
I'm passionate about
All things designed well. You will know good design when it makes you smile at the genius of what others would have overlooked.
An idea worth spreading
...simple: do something, anything, to make a positive impact to the world.
Areas of expertise
Marketing + Branding
The TED story
It all started with Sir Kenneth Robinson's TED 2006 about education. It changed my life, my outlook and the way I wanted to spread information. I can't tell you how many people I wrote down TED.COM on a piece of paper for and told them to watch his video.
Things you might not know
making extreme cakes.... like the Ace of Cakes, just that I am not famous.