Karan Gauba

Brainstormer, Concerned citizen, Designer, Event planner, Foodie, Idea generator, Marketer

What we perceive is refracted through our own interests, depositions and cultures and by the context in which we experience it. The way I've contemplated the world has always been somewhat disparate from others. I'm always eager to learn more and grasp as much knowledge as anyone can in a lifetime. I'm a keen observer, keeping a tab on everything going on around me. I love meeting new people and getting to know their story, for a trade of mine. My life has been somewhat of a rollercoaster with the downs slightly overweighing the ups. Even before I knew what a role model was, I have been looking up to my father, always striving to be the brilliant and diligent human that he is. I'm currently a 5th semester student pursuing an undergraduate degree in Economics Honours at the University of Delhi. I’m an ambivert with a fervent zeal for marketing and the business world which I believe has been a call to action for me, inspiring me to take on this journey of self-discovery. 

It took me two years of my college life to realize my passion for marketing. I love to question objects and their existence. I believe that there is a reason behind everything and ‘there are no accidents’. Things that people usually label as ‘taken place naturally’, for me, have a scientific reason behind them and I am willing to dig deep into any topic I find questionable. A lot of the answers I seek, I find them within the confines of marketing. Every person in this world is trying to sell his personality or in simpler words, using means of marketing to gain trust or acceptance from the other person. After having been a part of the Economics society of my college for 3 years, working with utter zeal and compassion, and now the President of this society, meeting hundreds of new students weekly, I realized that my real observations came from my love for marketing. Having volunteered for various Josh Talks and Tedx events, I realized that people could not overlook marketing as their daily routine but disagree to accept it. I have no clue where I am going to head with this thought and a different look to marketing other than sales, but I find this subject clearing most psychological answers about humankind.

We perceive and conceive this world we live in through many filters. Perception, I think is the foundation of human experience, but only a few of us understand why we see what we do, much less how. What we need is a change in the thought process to revolutionize the way we see ourselves. This would enable us to develop a new understanding of how the brain functions and then apply these insights to every aspect of life, live and work, thereby being the building blocks for an ever so scintillating future. I believe that the next big innovation is not going to be a new technology but a new way of seeing.

Designing, Economics, Marketing

Even though I am a big foodie, I enjoy cooking more than I enjoy eating. I also love to play guitar, but keep it to myself as I consider it my personal special time.