Jeri Ward

Athlete, Concerned citizen, Engineer, Explorer, Idea generator, Marketer, Potential employer, World traveler

Jeri Ward General Manager, Customer Advocacy and Launch Strategy Audi of America, Inc. Marketing Jeri Ward leads the Audi of America efforts to launch new premium luxury Audi vehicles and convert surging interest in the brand into a base of loyal and enthusiastic owners and advocates. In the role of General Manager, Customer Advocacy and Launch Strategy, Ward is responsible with her team for three primary areas of business within Audi of America: Customer Advocacy, Product Launch as well as Audi Brand Online, Lead Management, Collateral and Customer Relationship Marketing. Newest of these responsibilities is the area of Customer Advocacy, where Ward has responsibility for developing a unified customer strategy throughout the customer journey. This cross-functional role is aimed at enhancing the Audi customer experience at all levels of the organization. Ward reports to Scott Keogh, Chief Marketing Officer, Audi of America, with regular updates to the top Audi of America management board. Ward has been with Audi of America since March 2007 when she joined the Audi team as General Manager, Marketing Communications and Product Launch. In this initial role, she was responsible for on-boarding the new creative/strategic agency, Venables Bell and Partners and launching the Audi Truth in Engineering brand communications campaign still in use today. With the relocation to Herndon, VA, she took on the added responsibilities of the Online, Lead Management, CRM and Collateral teams. Prior to joining Audi, Ward worked at Ford Motor Company for nearly six years. Most recently, she was the Consumer Marketing Manager, where she was responsible for launch and marketing activities for the first-ever Ford Edge and also managed the Multicultural Communications plan. In a June 2009 special report, Advertising Age included Ward on its “Women to Watch 2009” list. Ward has a Master of Business Administration and Master of Engineering Management from Kellogg Graduate School of Management at Northwestern University in Evanston, Illinois. Ward also holds a Bachelor of Science in Mechanical Engineering from Kettering University in Flint, Michigan.

I am goal-oriented and driven for positive results. I am inspired by industry-changing work and wrangling any challenge. Equally passionate about my family, my community and my personal achievements.

Automotive, Branding & Brand Strategy, Customer Delight, Marketing