Vikas Singh

Concerned citizen, Explorer, Foodie, Idea generator, Marketer, World traveler

A passionate Brand Builder with more than 24 years of experience in Marketing Leadership Roles. Experienced Marketing / Brand / Content Engagement Professional with a diverse & rich experience with leading brands in FMCG (Dabur/Reckitt Benckiser) and Media (Star News/Dainik Bhaskar/Sakshi). With a total experience of over 12 Years in Marketing in leadership roles, 5 Years in Marketing in various roles and 5 Years in Sales I have worked with leading brands like Dabur Lal Dant Manjan, Lizol, Airwick, Star News and Dainik Bhaskar. Key areas that I have worked in are Marketing Strategy / ATL / BTL / Digital / Retail / Media / PR / Budget planning / Pricing Management / Product Management / New Product Development & Launches / Market Research (Consumer & Business Insights). With more than 120 awards at various national and international platforms for the Brand and Marketing initiatives, I am Experienced in Leading large teams and managing stakeholders in a matrix set up, Innovation/ new product development, Commercial P&L management, Strategic business and content planning, Visual Brand Language development, Managing brands across consumer and town strata, Consumer communication development and Management of media, market research and agency relationships. My interest and passions include Tea, Train and Tintin. A certified Tea taster and Tea Sommelier, I hold Indian Limca Book record for largest Tea collection in India. A Tintinologist, I have done Tintin trails in Brussels, Paris, Geneva, Colombo, Leh, Delhi and Blois. I also hold Limca Book record for largest multilingual comic collection (Tintin in 126 languages). My interests in Railways include Rail philately, Narrow gauge railways and Indian railway heritage. I have authored two books on Philately- Romance of Rail and A Journey of Indian Postage Stamps (Published by Dept. of Posts) and Philatelic Handbook on Indian Railways (Published by National Rail Museum), a book on Indian Railways heritage- Black Beauties - The Surviving Steam Locomotives of India (Published by Rail Enthusiasts Society) and a book on Ujjain ( Published by Dainik Bhaskar).

Comics. The complete potential of comics has still not been tapped into

Comics for change- Harness power of comics to bring change

Comics, content marketing, Insights mining, Market research, Marketing, Public speaking, Trend spotter

Three years ago a friend of mine sent me a link for a Ted talk and since then I have been hooked. I subsequently attended many Tedx events and got tons of new ideas to munch and think about. Later on i attended the Tedxgateway at Mumbai and came back inspired and brimming with new ideas. It was inspiration for me to start Live Positive initiative for the students at Kota

Cooking egg curry and noodles