Anson An

Change Agent, Connector, Educator/Teacher, Idea generator, Marketer, Social entrepreneur, Startup

Anson An Yang is the head of the Southern China for Feishu/Lark of Bytedance in the consumer industry, responsible for the commercial strategy and sales management of Feishu/Lark’s consumer products in the Southern China region. Prior to joining ByteDance, Anson served as the Vice President of Mininglamp Technology Group, overseeing the strategy and market expansion of Mininglamp Technology, a unicorn in marketing services and enterprise-level artificial intelligence, across various industries including consumer goods, home furnishings, education, medical aesthetics, cultural tourism, and enterprise services. In addition, Anson has worked at companies such as P&G China, AdMaster, Kuaizi Technology, and Tencent, accumulating over a decade of experience in industry strategic research, market research and consumer insights, brand and public relations management, Marketing and CRM operations, digitalization of business and organizational operations in the fields of marketing, sales, and services, as well as experience in marketing and advertising technology, computational advertising, marketing cloud, and marketing cloud ecosystem product solutions, and sales management. He is also the initiator and curator of TEDx ZhujiangNewTown.

Marketing, NGO, Sales