Camilo Herrera

Blogger, Business leader, Consultant, Marketer, Parent

Committed economist, passionate philosopher, Marketer in love. Founder of RADDAR Consumer Knowledge Group, ThinkTank of behavioral economic thinking about the consumer. Ministerial advisor to the governments of several countries, member of various national and regional technical committees on Macroeconomics and Statistics, invited professor on consumption and marketing issues in educational institutions such as the Universidad de los Andes, at CESA, Georgia State University, Wharton School of Business, Autonomous University of Barcelona and New York University; He has been a member of the American Marketing Association, American Economist Association, Cultural Association Economist International and World Values Survey Network; Speaker of Hi-Cue and BCC, Author of 19 books and opinion columnist in Portafolio and in various national and international economic and marketing media.

Passionate about understanding the consumer, their relationship with brands, their products, their moments of use, quality of life, freedom, duties and rights.

We are all consumers and it is in the act of consumption that the quality of life is improved, freedom is given and democracy is fulfilled.

Consumer Behavior, Consumer Desire Understanding, Cultural Capital, Economy, Marketing, Retail

At the beginning of TEDx, I proposed the need to create a platform to discuss the role of marketing to change society and this will be the meaning of this event and activities. Participate in TEDxLasAguas, with "Is the consumer perverse?" https://www.youtube.com/watch?v=6E34YigLEBY

People do not know that in addition to studying the shopper, the consumer, retail, values in societies, microeconomics, macroeconomics, behavioral economics, I have also spent years studying the extremes of cultural behavior change decisions of people such as sex, porn, love, death, prostitution , abortion, transsexuals, guerrillas, paramilitaries and even thieves, to better understand the reasons for our actions. You probably don't know that I like poetry and that I have published poems with different pseudonyms. And, I'm good at cooking Ajiaco: a Colombian potato and chicken soup.