Lisa Beatty

Blogger, Change Agent, Connector, Idea generator, Life mentor, Marketer, Parent, Social entrepreneur, Writer/Editor

advertising, branding and creating a brand experience, Blogger/StoryTeller, brainstormer creative& strategic planning, Communication - both verbal and nonverbal, Community builder, Strategic Communications, writer and editor

I have long wanted to attend a TED conference but never had the funding or support to even attempt to do so. When the TED Women conference was announced recently, my boss immediately sent me a note to register right away. I sincerely hope I get selected to attend. My passion for women's issues relative to the marketplace is stronger than ever. Women make 85% of all purchases yet 91% say the feel misunderstood by the brands that market to them. We simply have to change that last statistic. And I believe we can do so through good, old fashioned conversation, collaboration and community supported by technology.