About Martin
Bio
Studied biology at Cambridge and Tokyo universities. 30 years with BCG focused on strategy. Has served clients in US, South America, Europe and Asia. Leads BCG's think tank - The BCG Henderson Institute - on new ideas in business strategy. Author of “The Imagination Machine” (Harvard Business Press, 2021), "Your Strategy Needs a Strategy" (Harvard Business Press 2016), Inspiring Next Game series (De Gruyter, 2021), numerous articles on strategy in Harvard Business Review, MIT Sloan Management Review, Fortune etc. Frequent speaker on strategy, including 3 TED talks. Married with 2 sons and 3 daughters. Enjoy playing and listening to classical music.
I'm passionate about
Strategy and imagination - of companies, nations, people
An idea worth spreading
Companies are imagination machines, converting intangible ideas into new realities. Contrary to common belief, collective imagination can be systematically cultivated and harnessed – and technology can help.
Things you might not know
Shakuhachi, contrabass clarinet