Katalin Berenyi

Business leader, Connector, Entrepreneur, Global soul, Idea generator, Life mentor, Marketer, Parent, Sales specialist, World traveler

Over 10 years of general management, marketing and international product development International business and commercial experience in cosmetics and luxury retail Professional: April 2007 – today Symbiose Cosmetics France (with subsidiary Symbiose Korea) www.erborian.com  President, general director and founder of ERBORIAN, Korean skincare brand based on the Korean medicinal herboristery science.  Erborian is distributed today in department stores, perfumery chains and selected pharmacies, 300 stores worldwide, 12 countries and 3 continents.  All aspects of general management (CEO) and presidency. Heading up o Marketing, PR and product development (heading up Korean subsidiary and R&D laboratory) o Financial management (outside investment of 1,5M€), o Sales in France and worldwide export o Planning and business development o Management of team of 7 2001- March 2007 L’OREAL Group, Luxury Products Division, Paris, France Jul. ‘05 – today Marketing Director Travel Retail Worldwide Helena Rubinstein, Biotherm, Giorgio Armani, Ralph Lauren, Cacharel, Viktor and Rolf, Diesel (500 M€ turnover, about 22% of the luxury division)  Coordinates and leads operational marketing of worldwide Travel Retail subsidiaries: Europe / Americas North and South / Asia  Selection and adaptation of the international product and animation offer to the Travel Retail distribution channel  Marketing planning: construction of the yearly turnover, forecast of marketing launches, product dimensioning, launch strategy  Head of worldwide TR consumer studies and animations development Dec. ‘03 – Jul. ‘05 Marketing Director, Head of International Animations Department LANCÔME International, Paris, France  Management of team of 8 (2 group managers, 3 product managers, 2 assistants and accessory coordinator)  Responsible of 20 yearly trade campaigns on all product categories of the brand  In charge of animations advertising (12 campaigns a year): coordination, contracts, briefs, shooting, etc. with Publicis and other advertising agencies Nov. ’02 – Dec. ’03 Product manager – international product development LANCÔME International, Paris, France  Product development of Lancôme complexion products (Color ID foundation, Star Bronzer, powders + professional tools and international training materials) Jan. ‘02 – Oct. ‘03 Brand Manager - Coordinator Europe SHU UEMURA, Paris, France  Business and marketing coordination of all 19 European franchisees  Selection and adaptation of the international offer to the European market  Definition of marketing mix (products, price, POS displays and communication, training, PR strategy, collaboration with PR and commercial director 1997 – 1998 BERENYI Travelwear – owner, Houston, USA  Created and distributed bi-yearly prêt-à-porter women’s wear collections through Dallas showroom; business development in Texas and Oklahoma 1996 – 1997 Product Coordinator CARLTON HALL Inc. Houston, USA  Segmented and re-organized the company offer: luxury nightgowns and robes  Business development and sales all over the USA (Saks, Neiman’s, Nordstrom, etc.) 1996 Assistant Manager (internship) NEIMAN MARCUS Houston, USA  Management of team of 9 salespersons, Christmas and Ladies Shoes department 1992 – 1995 PIERRE CARDIN, Product Manager Education : 1999 – 2001 MBA Rice University (top 10 in the US) – Houston, USA Marketing Major + business administration Rice University Honor Roll, assistant of Marketing Professor 1995 – 1996 Institut Français de la Mode, Paris France 1989 – 1992 Ecole des Arts Décoratifs, Paris France Other :  French and Hungarian of origin  USA green card holder (American husband)  Preferred sports: running  Other activities : Books, drawing, gastronomy, wines and networking Languages :  Trilingual : French – English – Hungarian  Good level of German (8 years of study, understanding, reading and writing today)  Notions of Spanish and Russian

Beauty of women, around the world. Developing and distributing luxury cosmetics to help women bring out their beauty, self confidence and the simply best of themselves. Women issues and leadership

consumer goods marketing, Cosmetic Product Development, cosmetics, General Management Business & NGOs, International & Global Market Expansion/Business Development/Mar, Market Development, Marketing + Branding, Marketing - connecting with consumers, Sales - Marketing