Cristian Mitreanu

Business leader, Educator/Teacher, Entrepreneur, Inventor

Founded Ofmos Universe (with its four experiential pillars: game OFMOS®, book Spointra™, course BizBigPic™, toolkit RedefiningStrategy™) and TEDxUIUC. Select accomplishments include: • Created the family of business simulations and strategy games OFMOS®, which includes the upcoming OFMOS® Essential • Designed and taught two Stanford Continuing Studies courses at STANFORD UNIVERSITY, both built around my own one-need theory of behavior and ofmos theory of business • Established and organized the first two TEDxUIUC conferences at UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN, in the early stages of TED's TEDx global program • Authored the character-based business picture book SPOINTRA™ / Spointra and the Secret of Business Success (2007, 2013) • Published in the journal MIT SLOAN MANAGEMENT REVIEW (as an independent researcher and founder of the research initiative RedefiningStrategy.com in 2006).

A new way of understanding the way people, organizations, and economies work... Definitions excerpted from the rulebook of my tabletop simulation OFMOS® Essential: • One-Need Theory of Behavior: Every individual's needs (or goals) stem from the single-yet-subjective, all-encompassing need 'successful existence.' Broader needs resolve into and are resolved by specific needs, all also shaped by context. In this hierarchical tree, the higher the need, the greater the perceived value. • Ofmos: People naturally develop shared needs addressed by products, each pair mapping uniquely along a high–low spectrum of perceived value. Revealed through transactions over time, ofmos (offering-market cosmos; noun, singular and plural) are profit-generating abstract worlds, each defined by an offering and the customers who share the addressed need and key adjacent needs. • Ofmos Theory of Business: Manage companies and economies as dynamic systems of ofmos that emerge, evolve, and dissolve.