Eric Hirshberg

Eric Hirshberg graduated from UCLA’s College of Fine Arts in 1990 with a major in graphic design. He went on to build a remarkable career as an advertising creative, eventually opening and building the renowned advertising agency Deutsch LA. During Eric’s tenure as CEO and Chief Creative Officer, Deutsch was named Agency of the Year six times. In 2010, Eric was named CEO of Activision Publishing, Inc., one of the largest and most successful interactive entertainment companies in the world, making him one of the only advertising creative people to ever make such a leap. On Eric’s watch, Activision has delivered the largest entertainment launch in history three times with Call of Duty, the biggest new franchise launch in the industry’s history with Destiny, and both the biggest kids’ game and the biggest action figure line in the world with Skylanders. All of this has helped Activision to be named as one of the 50 most innovative companies in the world by Fast Company Magazine and one of the 100 best places to work by Fortune Magazine. Eric has been named one of the 10 most influential people in marketing by Advertising Age Magazine and one of the 50 most creative people in business by Creativity Magazine. In 2007, was inducted into the American Advertising Federation’s Hall of Achievement. In addition to his responsibilities at Activision, Eric sits on the boards of the UCLA School of the Arts and Architecture and The X-Prize Foundation, a non-profit organization dedicated to solving the world’s grand challenges.