Vivienne Bechtold

Change Agent, Christian, Explorer, Marketer, World traveler

Born in St. Louis, Missouri Ethnicity - Chinese-American (first generation) Married for 17 years and three children (10, 14, 16) BS Computer Science & Engineering from MIT (1982-1986) Planted interdenominational church in Cincinnati in 1996 that has grown to attendence level of ~15,000 people per weekend (www.crossroads.net) Procter & Gamble Assignment History • 2010-11 Harley Procter Marketing Director, Global Skin Strategy & Innovation • 2009 Harley Procter Marketing Director, Olay Global Franchise • 2006 Moved back to US as Harley Procter Marketing Director, Global Corporate Marketing • 2005 Named Harley Procter Marketing Director (lifetime Marketing Innovation honor given to only 10 people) • 2003 Moved to Japan - Japan/Korea Marketing Leader & Marketing Director, Global Corporate Marketing • 2000 Marketing Director, Global Corporate Marketing • 1997 Associate Marketing Director, Interactive Marketing • 1993 Global Brand Manager, Vidal Sassoon & Pantene • 1992 Assistant Brand Manager, Global Hair Care • 1989 Assistant Brand Manager, Vidal Sassoon • 1988 Moved to Marketing – Brand Assistant, Prell • 1986 Joined P&G in IT in Cincinnati, Ohio

Changing the world, using my skills/strengths to serve God & love others, investing in friends & family, travelling with my family, helping people (esp other women & Asians) to achieve their dreams

Church Planting, Marketing Innovation, Working Mom

This is my third year at TEDActive. I decided to come for the first time in 2011 because my sister went to a TED conference 5 years ago and raved about it. As a recognized Marketing innovation leader at my company Procter & Gamble, I receive an annual learning stipend and last year when I was trying to decide how to use it my sister suggested that I attend TED. At that time, the big TED conference was already sold out so I applied to TEDActive and got in. My first experience at TEDActive 2011 was so amazing that I signed up for 2012 that same week and now in my third year I was pleased to learn that I'm considered a veteran.

solving problems, pioneering new areas, organizing & making order out of chaos, making things happen