
Rob Spademan
Chief Marketing Officer at Cleveland State University
TED Attendee
Cleveland, Ohio, United StatesAbout Rob
I am a…
Brainstormer, Change Agent, Idea generator, Life mentor, Promoter
Bio
Senior creative marketing professional with entrepreneurial, global corporate and higher education experience. Success with branding and re-branding a global medical image supplier (100+ countries) and a major urban public university. Experienced at developing creative solutions to business challenges and leading and motivating sales organizations.
I'm passionate about
...the disruption of the world as we know it and how marketers must scramble to understand the meaning of it all to keep their brands relevant.
An idea worth spreading
Story-telling is the new currency of the world.
Areas of expertise
Advertising, Communication, Content Marketing, Events, Marketing, Public Relations, Strategic Communication
The TED story
Creating an aspirational brand position for a public university.
Things you might not know
writing.