Holly Way

Holly Way

EVP Strategy + Creative at PD Instore

TED Attendee
Minneapolis, Minnesota, United States
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About Holly

I am a…

Brainstormer, Business adviser, Change Agent, Connector, Explorer, Foodie, Idea generator, Life mentor, Marketer, Parent, Potential employer, Producer, Writer/Editor

Bio

Truth-seeker, Freedom-finder and BFF with words, Holly has a remarkable way of getting to what matters and making things happen that simply were NOT going to happen. Each day, Holly gets to show up to a job she loves as EVP Strategy + Creative for PD Instore – designing and building great retail for the world’s biggest brands. One sure way to motivate her is to tell her how it can’t be done, that you’ve tried everything, and that [insert name here] will never get on board – and then watch the sparks fly. Always creating, Holly lives a life of her own design and inspires others to do the same. She battles a slight addiction to art + office supplies + the idea of being organized -- and if it sparkles, all bets are off.

I'm passionate about

Family, Transformation, Truthtelling, Freedom, Authenticity, Big Juicy Ideas, Our Human Experience, What's Possible, Curating a creative life of my own design.

An idea worth spreading

Nothing is wrong, I don’t have to be right, and we can make this work for everyone. For real.

Areas of expertise

Communicating, Creating, Game-changing, Getting to the heart of the matter, Growth, Marketing, People, Sense-making, Simplifying, Strategy, Winning

The TED story

Long-time fan, third-time attendee.

Things you might not know

Amazon-ing. Parallel Parking. Car Singing (correct lyrics optional).