Fabio Lalli

With over 25 years of experience as an entrepreneur, advisor, and executive coach, I support companies, founders, and leadership teams in driving innovation, evolving business models, and unlocking growth in the digital and AI-driven economy. I founded and led IQUII, a digital consultancy and software firm, later acquired by Be Group (now part of ENG). Today, I am CEO and investor at ICONICO, a venture studio that empowers startups and corporate innovation projects across AI, Spatial Computing, AR/VR, Blockchain, and Web3. I am also the founder of MTVRS, an initiative focused on the convergence of Metaverse, AI, and emerging tech, and an active contributor to industry discussions through keynotes, lectures, and publications. My expertise spans digital transformation, customer and user experience design, CRM and loyalty strategies, and data-driven innovation. I work across sectors—from finance to retail and sport—integrating technology with strategic vision to build meaningful, scalable impact. As an author, I’ve published several books on Sport Innovation, Digital Transformation, and AI, including Spatial Shift and L’AI non è quello che pensi. I provide strategic advisory and business coaching to founders, CxO, executives, and teams, helping them navigate complexity, make informed decisions, and shape the future of their organizations with clarity, speed, and intention.