Dr. (h.c.) Lisa Ray

Business adviser, Change agent, Concerned citizen, Consultant, Entrepreneur, Event planner, Idea generator, Journalist, Philanthropist, Project manager, Writer/Editor

CEO, Golden Ray Publishing | TEDx Media Director Boca Raton I am passionate about the power of storytelling to preserve legacies and inspire audiences. My career has been dedicated to curating compelling narratives, from my work as a Literary Agent with published works seen at Barnes & Noble, Amazon Books, Target, Walmart, Audible, and major distributors in my current role as CEO of Golden Ray Publishing. All of my clients' books are digitally published across every primary platform for maximum visibility, including Target, Walmart, Indie Books, iBooks, eBay, Barnes and Noble, and we use Amazon as a sales metric. I have current co-author opportunities inside of leadership, finance, health, wealth, and self. Reach out directly to schedule your FREE LIVE ZOOM by visiting www.goldenraybooks.com My writing approach is exemplified in my legacy work as the author and Literary Agent for SEAL TEAM 1 TERRY “MOTHER” MOY, whose legacy story, "MOY BELL; THE ONLY EASY DAY WAS YESTERDAY," was captured through extensive interviews at the Naval War College in Newport, Rhode Island. This two-year project, involving both in-person and Zoom sessions with all contributors, also features contributions from his BUD/s graduates like Jesse Ventura, Mike Gotchey, and Forward contributor Michael E. Thornton. Mr. Thornton graduated from BUDS with MOY as his instructor and was awarded the presidential honor of the Medal. He is only 1 of 7 SEALs who have ever been given this distinction. The replica MOY BELL, the national symbol of our United States Special Forces, is now on permanent display at the San Diego Navy SEAL museum along with the book, MOY BELL: The Only Easy Day Was Yesterday. Drawing on my journalism foundation from Florida Atlantic University, I provide ghostwriting with a signed (NDA) and publishing services to help you craft your legacy story, monetize your brand, and achieve greater visibility as a key note speaker in the corporate arenas, and large key note stages that will increase your money flow to your mission, vision, brand, and business. Most recently, I was asked to join TEDx Boca Raton as the Media Director for the 2026 season. I look forward to working with innovators and speakers who are published authors and those who want to publish using their TEDx experiences to craft the narrative as an expert within their field of study.

I am passionately driven by the power of storytelling to preserve legacies and inspire audiences. My work is dedicated to the belief that a compelling, curated narrative is the most robust and most enduring asset an individual or brand can possess. I am passionate about equipping experts, leaders, and entrepreneurs with the tools to: Preserve and elevate their legacy: Ensuring their unique journey and mission are captured journalistically and cemented into a permanent, publishable form. Monetize their expertise: Transforming their untold story into a published book that provides the undeniable authority required for keynote stages, corporate visibility, and increased money flow to their mission. Curate their future: Moving beyond simply documenting the past to actively designing the narrative that will define their success and impact for years to come. Combining storytelling with a commitment to charity is where my heart lies.

We are living in an era defined by information overload. Every day, we are bombarded by fleeting data, ephemeral content, and instant trends. In this digital storm, what truly endures? Your legacy story. My career, from Literary Agent to CEO of Golden Ray Publishing and now Media Director for TEDx Boca Raton, has been a masterclass in the undeniable power of narrative. I’ve witnessed the transformation that occurs when individuals move from passively existing to actively curating their own legacy. This process is not about documenting the past, but about designing the future. The common mistake is waiting for a story to be discovered or told by others. The truth I've learned through working with everyone from corporate finance leaders to American heroes, like Navy SEAL Terry "Mother" Moy, SEAL TEAM 1, is this: The person who controls the narrative controls the flow of their mission, their message, and their money. The two-year project to capture the story of SEAL Team 1's Terry "Mother" Moy, culminating in the book MOY BELL: The Only Easy Day Was Yesterday, proved this principle on a national scale. This was more than a biography; it was a journalistic excavation and a deliberate act of legacy preservation through my extensive sit-down interviews at the Naval War College. With contributors like Medal of Honor recipient Michael E. Thornton and former Governor Jesse Ventura, we didn't just record history—we crafted a definitive narrative. The result? The replica MOY BELL is now a permanent national symbol of the United States Special Forces, displayed at the San Diego Navy SEAL museum, alongside the book. This proves that a compelling, curated story can transcend the book page and become a permanent cultural artifact. Drawing on my foundation in journalism from Florida Atlantic University and my experience in publishing across all major platforms (Target, Walmart, Amazon, Barnes & Noble, Audible, & Amazon), I believe the process of monetizing your brand and achieving keynote visibility hinges on three foundational pillars, which I call The Legacy Story Framework: The Archeological Phase (Journalism & Ghostwriting): This is the deep dive, the part where we sign an NDA and conduct the kind of rigorous, journalistic interviewing that captures the authentic, specific details of your journey. It's not about writing down what you think people want to hear, but uncovering the core human truth of your struggle and triumph. This truth is what makes an audience lean in. The Platform Phase (Publishing & Visibility): Your story must be accessible. Whether it’s a co-authored opportunity in leadership, finance, or health, or your solo book, it must be digitally published across all primary platforms for maximum visibility. A story that sits in a drawer is a legacy lost. A published book provides the tangible proof of expertise that transforms a professional into an expert. The Velocity Phase (Monetization & Mission): This is where the story pays off. The published work, combined with your curated narrative, gives you the necessary authority to land on corporate stages and at prominent keynotes. It shifts your value proposition from "hire a speaker" to "invest in an expert who has written the definitive text." This, in turn, increases the flow of money to your mission, vision, brand, and business. As the Media Director for TEDx Boca Raton 2026, I am eager to work with innovators and authors who understand this fundamental truth: Your TEDx talk is not the end of your journey; it is the launchpad for your published legacy. It is the ultimate tool for testing and refining the narrative that will define you for the next decade. The time for accidental success is over. The greatest asset you possess is not your product, your service, or your title—it is the deliberately crafted, emotionally resonant narrative of why you do what you do. Learn how to curate your own legacy, and your story will not just inspire; it will endure. Connect with me live on Zoom to begin your writer's journey. Everyone has a story. What is yours?

For two years, my life was dedicated to a man I had never served with, but who was a legend among legends: Navy SEAL Terry 'Mother' Moy. This project, resulting in the book MOY BELL, was a profound lesson in true legacy. The world knew the SEALs' motto: The Only Easy Day Was Yesterday. But when I sat down for those extensive, intimate interviews—many conducted via Zoom with Jesse Ventura, Mike Gotchey, Tim Keeney, others by the sea of the Naval War College in Newport, RI—I wasn't looking for war stories. I was looking for the source code of the legend. My moment came when I was interviewing one of his BUD/s graduates, a man who would later receive the Medal of Honor, and a graduate of BUDS under Moy, Michael E. Thornton. I realized that the true power of the MOY BELL was not its weight or its sound, but the untold, small sacrifices made by 'Mother' Moy—the relentless instructor who pushed his men past the point of quitting. My job wasn't just to write a book; it was to use my journalistic skill to find and permanently cement that private, defining truth. The result was a story so resonant that the replica bell became a national symbol in a museum. And that is when it hit me: If we don't actively and rigorously excavate our own narrative, the world will only ever get the public record—and the most potent, monetizable, and inspiring part of our legacy will be lost forever." Working to tell others' stories began 20+ years ago, as an Associated Press writer and editor-in-chief, while ghostwriting for corporate leaders who attach charity to their projects. I rarely create a crafted book without attaching a charitable element; everyone wins, and this is why I love my work. The true life stories of those who are called to lead, speak, and impact are my avatar. My work continues inside our special operations of the SEALs. Working to tell the story of world-renowned Pete "The Pirate" Carolan, a combat muralist with works in the Pentagon, White House, and SEAL museums. His charity has commissioned me to write his legacy story and to compile his artwork into a collection. Leaving a legacy for all Americans, in memory of his legacy. This is the energy I bring to my active listening and writing as a 20+ year ghostwriter-turned-accidental publisher. Working to tell others' stories enhances every human's experience. Sharing knowledge, wisdom, and insight is what we can leave behind. My story is being written, and my journey with TEDx and the stories that unfold will be part of my legacy book. Because what I have to come to learn is that everyone has a story. What is yours?

What People Don't Know: "My true skill is in Legacy Engineering. It's the difference between writing a book that sells a few copies and crafting a story that is recognized as a permanent cultural artifact. I helped engineer the story of the Moy Bell to a point where a replica now sits in the Navy SEAL Museum. I am good at reviewing your current work and determining how to frame, capture, and distribute it so it continues to impact audiences 25, 50, or 100 years from now. I don't just write books; I design enduring artifacts of human achievement." I am also good at creating flow to my work with music. I play acoustic guitar, and if I ever feel "stuck," I work out a chord structure. This has taught me that there is always a solution. In the great words of SEAL TEAM 1 Terry Moy, "there is always a solution, never ring the bell."