Emily Chang

With 27 years of experience spanning the U.S. and China, Emily Chang is a high-impact C-suite executive specializing in bridging the world’s two largest economies. She has a proven track record of scaling global powerhouses like Apple, Starbucks, P&G, and IHG through brand storytelling and commercial excellence. Emily is currently leading the North American expansion of CHAGEE Modern Teahouse, successfully launching 10 locations in the first year, with three turning profitable within the first six months. Emily is the author of the best-selling book "The Spare Room," and she advocates for leading with authenticity and intention. Her leadership style combines deep cultural intelligence with a relentless focus on resonant brand storytelling, compelling customer experience, and future-focused digital transformation. She has delivered five TEDx talks - The Spare Room being her first for TEDx Puxi at the Shanghai theater.

Technology is bringing different cultures together, yet we have opportunity to awaken curiosity and deepen understanding. Having invested most of my career bringing Western brands to China, I now have the opportunity to introduce an incredible tea brand from Yunnan to the Western world.

Social Legacy sits at the intersection of Offer (your unique combination of experiences, capabilities & personality) and Offense (a wrong to right, that speaks to you at a personal level. My social legacy has come to life in my first TEDx talk, The Spare Room - which then became a best-selling book. Working on more Social Legacy projects on the side, would love to chat if this inspires you!

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