Juan Flores

Juan Flores

CEO at Grupo FloBe Latinoamerica

TEDx Organizer
San Pedro Sula, Honduras
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About Juan

I am a…

Business adviser, Business mentor, Change Agent, Idea generator, Technologist

Bio

Juan Flores is a digital marketing strategist, entrepreneur, and speaker focused on helping businesses and individuals reinvent themselves through innovation, content, and technology. He is the founder of Grupo FloBe, a business ecosystem that integrates marketing services, consulting, education, and entrepreneurial initiatives across Latin America. Through his work, Juan has trained entrepreneurs and companies in digital transformation, content marketing, and the practical use of emerging tools like artificial intelligence. Juan is also the author of “Create and Undertake” and the host of the podcast “Believe, Dream and Act”, where he shares insights, interviews, and strategies to inspire action and growth. Passionate about education and impact, he actively promotes initiatives aligned with global development goals, empowering entrepreneurs to build sustainable, innovative, and scalable businesses in the digital era.

I'm passionate about

I’m passionate about inspiring people to create, grow, and reinvent themselves. I love turning complex ideas into something simple and practical, because knowledge only matters when it transforms lives. What excites me most is seeing an entrepreneur launch their first idea, a team reinvent their business, or a young person use technology to express their talent. Through my book Crea y Emprende and my podcast Cree, Sueña y Actúa, I share stories that highlight the human side of every project—stories that inspire, show the value of effort, and remind us that with the right tools, we can all leave a mark.

An idea worth spreading

I believe true digital transformation is not about tools, but about changing how we think as individuals, businesses, and societies. Technology alone doesn’t create impact—purpose does. In Latin America, innovation lives in every entrepreneur who dares to try, fail, and try again. My vision is simple: digital transformation must be inclusive and human. It’s not about chasing trends, but about solving real problems, amplifying talent, and opening opportunities. In the digital age, our greatest strength remains the power to dream and act.

Areas of expertise

E commerce, Emprendimiento, Inteligencia Artificial, Marketing Digital, Superación

The TED story

Juan Flores began his TEDx journey as a co-organizer of TEDxGuamilito, where he experienced firsthand the power of ideas to inspire, connect, and transform communities. Being part of that process allowed him to understand that a TEDx event is not just about talks on a stage, but about creating meaningful experiences that can shift perspectives and spark action. Driven by that vision, Juan took the next step and became the licensee and organizer of TEDxColoniaSatélite, where he now leads the curation of ideas, speakers, and experiences designed to amplify voices and generate impact beyond the event itself. Through his TEDx involvement, Juan is committed to building platforms that empower entrepreneurs, leaders, and change-makers to share ideas worth spreading, especially in regions where opportunities for global visibility are still growing. For him, TEDx is more than an event—it is a movement to inspire reinvention, action, and transformation.

Things you might not know

I’m skilled at turning complex ideas into simple, powerful messages that connect with people. Behind every project I lead is my ability to craft creative communication strategies, build strong visual concepts, and tell stories that inspire action.