Jesse Ison

Artist, Brainstormer, Care taker, Christian, Connector, Designer, Educator/Teacher, Entrepreneur, Event planner, Filmmaker, Idea generator, Journalist, Marketer, Photographer, Producer, Project manager, Promoter, Social entrepreneur, Startup

I started 11:01 Productions because I wanted to offer great-quality content at an affordable investment for local businesses. It’s given me the chance to connect personally with people and build a community of like-minded creatives who collaborate, share skills, and grow together. We work as a creative partner rather than an agency or service provider. Every project, regardless of size, is approached as portfolio-worthy. We create timeless, high-quality content that tells a brand’s story and aligns with its goals, fostering genuine engagement rather than just trendy videos. We take the time to understand our clients’ needs before starting a project, and we deliver results quickly, 11/10 fast. Our flexibility in deliverables, pricing, and content value sets us apart. From budget live streaming to high-end product ads, we offer end-to-end support. Clients trust us for quality, speed, creative approach, and reliability.

Every project is different, and I love turning an idea into a cinematic visual that aligns perfectly with a client’s vision. I learn something new every time, and that keeps me excited. Creativity, quality, and helping small businesses thrive are at the heart of everything I do.

In a world where anyone can create content and AI churns out videos in seconds, professional creative production still matters. A TED Talk I’d give tomorrow would pull back the curtain on what really goes into a good production: the planning, the craft, and the countless decisions that elevate a brand far beyond generic, quick-turnaround videos. I’d also talk about the unseen side of building a production business. Too many people jump in thinking it’s just about buying a camera and finding clients, but the reality is strategy, consistency, and years of effort. Professional content isn’t just about looking good; it’s about trust, storytelling, and creating something that drives results. Another part of my mission is building a community of young creatives and freelancers, Co.Creatives, who are straight out of school or university. Many struggle to land their first job in production because they don’t have a strong portfolio. I know, because I was in the same position; after uni, I had nothing great to show in interviews, and it was a rough period. Co.Creatives gives them the chance to come behind the scenes on real projects, gain hands-on experience, and build the kind of portfolio that gets them hired. It’s about breaking the cycle for first-time creatives, opening doors, and proving that when we invest in the next generation of talent, we raise the standard of production for everyone.

I’ve always wanted to work in the creative industry. I studied Media Production at university, which led to my first job in a creative agency where I learned how the industry works. I loved the work, even on a basic salary, but over time, I grew frustrated. Projects were treated like a manufacturing line; quick turnarounds, minimal creativity, and maximum profit over production quality. Many projects had great potential but weren’t given the right investment or planning. I wanted more. I wanted to work on creative projects, experiment, and attract long-term dream clients; think TV ads for KFC or Range Rover. So I left, started 11:01 Productions, and built a business based on creativity, partnership, and quality. The great feedback I was already getting from clients made the decision easy: this was the right move.

Working with what I have and being creatively resourceful in the moment Spotting potential where others don’t Making the best out of any project or opportunity Connecting startups and creatives with the right people to help them grow Turning collaborations into long-term partnerships