Neha Shrivastava

Connector, Entrepreneur, Explorer, Foodie, Idea generator, Marketer, Parent, Social entrepreneur, Writer/Editor

I work at the intersection of words, ideas, and people, where meaning is made and stories take shape. By day, I lead communications and Brand marketing for a leading education conglomerate. By heart, I’m just trying to make sense of how empathy can be a strategy.

People, learning, reading, art, dance and family. Not exactly in that order.

The Uncomfortable Kind of Empathy Empathy as a leadership quality is often misunderstood. People imagine it as kindness. In reality, it’s confrontation in disguise. It is the courage to see people as they are, not as we’d like them to be. It means having hard conversations with compassion, not avoiding them in the name of it. The best leaders don’t use empathy to please; they use it to understand before they decide.

Brand, Content Marketing, Corporate Communications, Marketing, Social Media Content and Marketing, Stakeholder Management, Strategy, Team building

Cooking and dancing.