Claudia Matos

Claudia Matos

CEO at Aroeira.SFX

TEDx Organizer
São José dos Campos, Brazil
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About Claudia

I am a…

Connector, Entrepreneur, Gay, Producer, Project manager

Bio

Claudia Matos is an experienced event producer and project director with a long-standing career in Brazil’s leading creative and live experience agencies, including Banco de Eventos, AV Produções, Mikson, Hype, Gud, Mood, TV1, Lâmpada, Cria, and Água. Over the past two decades, she has led the production and execution of large-scale and high-impact events for major global brands such as Bradesco, Itaú, Ford, Nissan, Renault, Chevrolet, Jeep, Dodge, Bayer, Roche, Tim, Vivo, Google, Microsoft, Volvo Trucks, and Ford Trucks. Her portfolio includes iconic cultural experiences like the Devassa VIP Lounge at Carnival, the São Paulo International Auto Show, and the legendary Tim Festival. Known for her operational excellence, attention to detail, and strong leadership in cross-functional teams, Claudia brings a sharp logistical mind and deep creative sensibility to every project. She is passionate about creating meaningful, high-quality experiences that bring people together and generate long-lasting impact

An idea worth spreading

I believe that the most powerful experiences we share aren’t defined by what happens on stage, but by everything that happens behind it — the invisible architecture of care, coordination, and intention. After decades producing large-scale cultural and brand events, I’ve seen how the backstage—the quiet precision, the relationships, the flow—shapes how people feel, connect, and remember. In a world obsessed with visibility and recognition, I want to share the idea that true impact often lies in the unseen. It’s behind the curtains where the magic truly begins.

Areas of expertise

brand activations, corporate events, cultural events, executive production live marketing, brand activations, corporate and cultural events, logistics and creative operations., live marketing, logistics and operations