About Chris
Bio
Chris Cardetti is the Chief Strategy Officer at BarkleyOKRP, where he’s spent the past decade building the strategy, intelligence and communications planning disciplines to be the art and science behind the agency’s model for building whole brands. His recent experience includes a series of brand and business revitalization efforts for Planet Fitness, Motel 6, AMC Theatres, Smoothie King, and Big Brothers Big Sisters of America.
Over the course of his career, Chris has zeroed in on a recipe for strategy that mixes journalistic insights with a “no handoffs,” idea-centric mentality. This has helped lead to Effies, Lions, Reggies, Shorty’s, and Clio’s awards. His strategy team is also responsible for upstream consulting, in-depth qualitative and quantitative research, and BarkleyOKRP's thought leadership practice designed to understand the modern consumer deeper than anyone else.