Nadya Zhexembayeva

I study how large systems survive — and why so many don't. Companies, industries, institutions: the rules that kept them alive for decades are collapsing faster than most leaders realize. My research shows business model lifespans have shrunk from 75 years to just 6. Every fifth organization is now reinventing itself every 12 months or faster. I've spent two decades tracking what separates the ones that make it. Former Coca-Cola Chair at IEDC-Bled School of Management. Founder of the Reinvention Academy. Author of The Reinvention Advantage (Wiley, 2026). I've worked across 38 countries. The pattern is always the same: the survivors didn't avoid disruption. They learned to monetize it.

Sense8, fascia, Kazakhstan

Volatility isn't the problem. The inability to reinvent is. The leaders and organizations winning right now aren't the ones avoiding turbulence — they're the ones who learned to monetize it.

Flower arrangement