Orla Thornton

Business adviser, Event planner, Marketer, Public servant

With over 20+ years senior leadership experience, including nine years senior leadership in higher education, I lead marketing and communications strategies that align creative vision with organisational goals. As Director of Marketing & Communications at the Technological University of the Shannon (TUS), I have contributed to shaping the institution's post-merger identity and recruitment approach, ensuring its alignment with regional development priorities. My work focuses on messaging, positioning, and social media marketing to build trust and engagement with diverse stakeholders. In addition to my role at TUS, I currently oversee marketing, communications, and creative direction for TEDxAthlone. Working with a dedicated team, I deliver impactful digital storytelling and audience engagement strategies for this prestigious event, which highlights the innovation and community spirit of the Midlands region. My approach emphasises collaboration, purpose-driven leadership, and creating narratives that inspire and connect.

Brand Strategy, Event Management, Public Relations, Reputation Growth, Stakeholder Engagement