Leni Jin

Artist, Business adviser, Business leader, Business mentor, Change Agent, Connector, Consultant, Designer, Entrepreneur, Event planner, Foodie, Global soul, Idea generator, Life mentor, Marketer, Musician, Performer, Photographer, Producer, Project manager, Promoter, Social entrepreneur, Startup, Technologist, Web guru

Leni Jin is the Organizer of TEDxCSTU for the 2024–2025 seasons. With over 15 years of international experience, she is a creative strategist, UX/UI designer, and marketing consultant whose work spans the U.S., China, the UK, and the Middle East. She currently serves as Director of Marketing at California Science and Technology University (CSTU), where she also teaches user experience design and mentors students in AI-integrated creative thinking. She is the founder of Cubeioo – a creative strategy agency focused on brand storytelling, product design, and immersive digital experiences. In 2011, Leni received the Gold Award for Best Brochure (Intermediary) from the UK Meetings Industry Marketing Awards (MIMA), recognizing her creative leadership in experiential communication. In 2019, she was honored with the Community Builder Award from the City of San Jose, recognizing her academic excellence, professional performance, and civic-minded contributions during a workforce development program that combined advanced training with impactful industry placement. In addition to her TEDx leadership, she co-founded the CSTU Startup Center, an innovation initiative that connects CSTU alumni and students to launch ventures, collaborate with external partners, participate in international startup competitions, and engage with investors to accelerate student-led innovation. She also volunteers with the Cupertino Mayor’s Initiative – Cupertino Stories, leading project design, marketing, and partnership management to support civic engagement through storytelling. Passionate about bridging creativity, technology, and human connection, Leni empowers ideas that build inclusive futures. Links: LinkedIn | Portfolio – lenijin.com | Cubeioo – Creative Strategy Agency | Email: leni.jin@cstu.edu

I’m passionate about empowering others to speak, grow, and lead — especially those who are underrepresented, unheard, or underestimated. I believe in the power of storytelling, mentorship, and collective creativity to turn abstract ideas into real, human-centered outcomes — especially when people, culture, and technology come together.

Design is more than aesthetics — it’s the bridge between complexity and clarity. True impact begins with listening — to people, to problems, and to potential. When creative thinking meets social purpose, we don’t just shape products — we shape futures that are meaningful, inclusive, and worth sharing.

Career Coaching, Mentorship & Team Empowerment, Community Building & Civic Engagement, Creative Strategy & Brand Storytelling, Event Production & Cross-functional Leadership, No-Code Web Building & Content Architecture, Partnership Development & Strategic Communication, Product Thinking & Experience Innovation, UX/UI Design & Digital Prototyping

TEDxCSTU began as a bold idea — and quickly became a meaningful platform for change. While we started with limited resources, I was fortunate to earn the trust and encouragement of the university, which empowered me to lead the full planning and execution process — from visual branding and team formation to partnership development and event coordination. Most importantly, this was never a solo effort. I had the privilege of working alongside an exceptional group of people — speakers, filmmakers, educators, engineers, and volunteers — each contributing their passion, creativity, and professionalism. Together, we solved one challenge after another — from stage design and screen layout to lighting, sound, and overall production flow. We created a TEDx event that amplified diverse voices, sparked meaningful dialogue, and built bridges across disciplines and generations. For me, TEDxCSTU was more than an event — it was a masterclass in collaborative leadership, a creative lab for purpose-driven impact, and a living example of what’s possible when vision meets community.

Spotting people’s potential and placing them in roles where they thrive. Remaining emotionally steady under pressure. Turning creative chaos into organized momentum. Building trust across cultures and contexts.