Sirpa Välimaa

Blogger, Promoter

I am a master of art and master of science in engineering that has found a passion in the renewal of forest industry in Finland. A shy girl has grown up and is considered as a passionate expert of the future of the forest industry that get others enthusiastic as well. The bigger and the more difficult the problem the more motivated I am to solve it.

the various opportunities of wood fibers to help us to solve some of the biggest challenges created by the megatrends. In private I am passionate about Italian fashion, fast cars, moose hunting and single malt whiskies.

Sustainable textiles can be produced from wood fibers.

Regenerated cellulose and its applications, Wood based fibers in fashion

I was motivated by an article where a former Nokia director in Finland said that pulp production is a sun go down industry. The last 4 years I´ve been either speaking in events or written an article 30 times in a year to promote forest industry and my company in Finland. I have written the most popular blog in my company of 27.000 employer. My company awarded me on May 2015 with a Rethink award about my promotion work and granted eur 10.000 for me to be used in my personal development. This personal development will be my participation in TED.

Creating fashion from post consumer textile waste. Learning languages, started to learn Mandarin Chinese last year. Cooking and baking.