Ana Luisa Vélez Hernández

I am a Corporate Marketing Director at Universidad Espíritu Santo (UEES), where I lead strategic marketing initiatives, brand development, and high-impact campaigns within the education sector. Throughout my career, I have worked on building and positioning brands across mass-market, healthcare, real estate, food, and personal care sectors, driving growth and leading multidisciplinary teams to execute results-driven strategies. My work focuses on understanding how people think, decide, and act—bridging strategic marketing with human behavior and mental performance. I integrate principles from neuroscience, coaching, and business strategy to develop more conscious, effective approaches to decision-making and leadership. I am currently developing a proprietary approach to mental training designed to reprogram beliefs, strengthen decision-making, and elevate performance, while building a broader conversation around conscious leadership and the power of the mind as the ultimate driver of results.