About Sherlen
I am a…
Business leader, Connector, Consultant, Entrepreneur, Idea generator, Inventor, Marketer, Musician, Parent, Performer, Philanthropist, Producer, Social entrepreneur, Student
Bio
Sherlen Archibald is the co-founder of We The Roses, a culture-first creative agency and foundation working across art, technology, and community. Based between New York and Vancouver, he creates platforms, partnerships, and experiences that connect artists, institutions, and audiences through culturally grounded ideas with global reach.
Through We The Roses, his work includes:
* Google Arts & Culture — creator-led storytelling that expands how art history and cultural knowledge are shared.
* Women Entrepreneurs x City of New York — helping launch a women’s entrepreneurship platform for female founders.
* Prompt & Purpose — a Black women-led applied AI research and cultural community supported by Luma AI and Open AI, focused on exploring how tech literacy can serve humanity.
* FERN — a YouTube music series and nature-based sound platform launching with FADER Media that connects artists, land, and curious audiences through music, sustainability, and environmental connection.
* NYC Public Art x DOT- as the newly signed Public Art Cultural production partner with the City of New York and Department of Transportation, we help the city produce public murals and sculptures throughout all 5 boroughs.
I'm passionate about
FERN is a YouTube platform launching with FADER Media that blends music and nature — think COLORS Studio meets National Geographic — to create intimate outdoor performance experiences that invite curious audiences into a deeper relationship with sustainability and the natural world.
An idea worth spreading
Creativity is the highest form of problem solving
Areas of expertise
Arts, Communications, Creator Marketing, Culture, Events, Experiential, Impact, Influencer, Marketing, PR
Things you might not know
Singing & Getting the party started (sliiide to left..)
