Caren Chacko

Business leader

Over 25 experience in strategic brand extensions, new business, partnership development, and client management. As SVP, Brand Management at Beanstalk my role is to oversee Beanstalk's New York Brand Teams which consists of four business units. Each business unit is responsible for multiple Beanstalk clients including Stanley Black & Decker (Stanley, Black+Decker, DeWalt, Craftsman, etc.), Diageo (Guinness, Bailey’s, Captain Morgan, Crown Royal, Johnny Walker, etc.), U.S. Army, The Ohio State University, and Skullcandy, amongst others. Responsible for supervising the brand team’s activities in the areas of client service, licensee management, sales, product approvals, and brand strategy. Management of the brand team's staffing needs for new clients and works closely with the new business development team throughout the process. Oversite of Beanstalk’s North America Manufacturing Representation practice area where we represent manufacturers seeking clients outside of our portfolio of clients.

My family, my dog Kane and brand licensing

Extending your brand through licensing as a form of marketing that also generates revenue.