Leela Srinivasan

Leela Srinivasan

CEO at Parity

TED Attendee
Raleigh, North Carolina, United States
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About Leela

Bio

Hello! I’m CEO of Parity (paritynow.co), and we’re on a mission to close the gender income and opportunity gap in professional sports. We pursue our mission by creating campaigns and collabs featuring talented pro women athletes with clients like Microsoft, Morgan Stanley and Strava. We also help athletes to earn income by connecting them with their fans in innovative ways. If you are passionate about sports, brand storytelling, or stamping out gender pay inequity, please look me up at TED! This is my first CEO role. I’m really enjoying it and would love to connect with other CEOs. Previously I was CMO at three-high-growth companies: digital payments provider Checkout.com; Momentive, the maker of SurveyMonkey; and recruiting software company Lever. I also had marketing roles at LinkedIn and OpenTable. Before that I was a management consultant at Bain and Company, and I started out working in sales. I’m on the board of Upwork and on the board of advisors for the Tuck School of Business at Dartmouth, where I got my MBA. I also just joined the board of Empowered By Light, an amazing nonprofit using renewable tech to bring electricity to communities all over the world that otherwise wouldn’t have it. I live in North Carolina with my husband Joel and my three middle- and high school girls. There are no dull moments.

I'm passionate about

Equity, sports, recreational running, travel, wine, kitchen improv

Areas of expertise

Brand marketing, DEI, HR technology, Influencer marketing, Market research, Marketing strategy, Sports marketing, Women in sports

Things you might not know

writing corporate parody lyrics to well-known somgs