Johanna Blakley

Blogger, Brainstormer, Connector, Educator/Teacher, Foodie, Writer/Editor

Johanna Blakley, PhD, is the managing director and director of research at the Norman Lear Center, a research and public policy institute that explores the convergence of entertainment, commerce and society. Based at the University of Southern California's Annenberg School for Communication & Journalism, Blakley performs research on a wide variety of topics, including global entertainment, cultural diplomacy, entertainment education, celebrity culture, fashion, digital media and intellectual property law. She has two talks on TED.com -- "Social Media & the End of Gender" and "Lessons from Fashion's Free Culture" -- and two TEDx talks: "Can Movies Really Change People?" and "The Politics of Personal Taste." She speaks frequently in the U.S. and abroad about her research and her work has been cited in Reuters, the New York Times, The Economist, the Washington Post, The Atlantic, the Los Angeles Times, Politico, Huffington Post, Al Jazeera, Forbes, Business Week, PR Week and GOOD. She has appeared on Good Morning America, MSNBC and Current TV, and on several radio programs, including Planet Money and Marketplace. In partnership with the Gates Foundation and the Knight Foundation, Blakley launched a major new research initiative at USC: the Media impact Project will collect and analyze information from multiple institutions to provide thought leadership on the best ways to measure engagement with media and evaluate social impact. This project, which received $3.25 million in seed funding, builds upon Blakley’s extensive experience in entertainment education and her recent efforts to develop more sophisticated instruments to measure the impact of feature films and documentaries on the attitudes, knowledge and behaviors of viewers.She has overseen two major research initiatives about the impact of intellectual property rights on innovation and creativity "Ready to Share: Fashion & the Ownership of Creativity" and "Artists, Technology & the Ownership of Creative Content." Much of her work addresses the intersection between entertainment and politics, including two nationwide polls on the relationship between political ideology and entertainment preferences, and she recently co-authored a report on the Primetime War on Drugs & Terror. Blakley is a regular contributor to the Lear Center Blog, and she has guided more than forty manuscripts through the publication process at the Lear Center, including "Warners' War: Propaganda, Politics & Pop Culture in Wartime Hollywood." Blakley developed course materials on cultural diplomacy for the Masters in Public Diplomacy at Annenberg, and she teaches a course on transmedia storytelling in USC's Master in Professional Writing Program. She is currently co-directing a university-wide research initiative on Creativity & Collaboration in the Academy. She received a PhD in English from the University of California, Santa Barbara, where she taught courses on popular culture and twentieth-century literature. Blakley has held a variety of positions within the high-tech industry, including Web producer and digital archivist at Vivendi-Universal Games. She is on the advisory board of Women@Paley at the Paley Center for Media; FEM inc., a technology venture, the Los Angeles Institute for the Humanities and TEDxUSC, the first TEDx event in the world. She is an advisor to the Aspen Institute and Active Voice. She's on the editorial board of the International Journal of Gender, Science and Technology and she's a founding member of the board of directors for Les Figues Press, a venue for literary experimentation.

Please check out my latest TEDx talk, "The Politics of Personal Taste," which summarizes some fascinating findings from one of my favorite research projects.

The 10th anniversary of 9/11 & the 40th anniversary of the War on Drugs give us an occasion to reflect on how the US has conducted two difficult wars & how they have reshaped public policies and private opinions. I co-authored a research report (along with Sheena Nahm) which provides a surprising portrait of the War on Terror & the War on Drugs as seen in TV dramas. Our study finds that America's most popular shows stayed closer to reality than common stereotypes about what terrorists & drug users look like & what drugs Americans are abusing. But these ripped-from-the-headlines crime shows largely left out the basic mechanisms of the justice system: the reading of Miranda rights & the presence of lawyers at interrogations, trials & punishment. Cause & effect are notoriously difficult to delineate when we examine the complex feedback loop between representations, empirical reality & public opinion. Let me know your thoughts: http://www.primetimeterror.com

Creativity, Digital Culture, Entertainment, Entertainment-Education and social change communications, Fashion, Intellectual Property, Media Technology & Web 2.0

I can't believe I've given five TED talks! First it was TEDxUSC, then TEDWomen followed by TEDActive, TEDxPhoenix & TEDxOrangeCounty. All the videos are available online except for the TEDActive talk, which is for TED attendees only (that short talk was about how the War on Drugs and the War on Terror are depicted on primetime TV. To find out more, please check out www.primetimeterror.com). Thanks so much to the hard-working TEDx community for providing such a wonderful platform for the research we conduct at the Norman Lear Center. And thanks to TED for keeping me in your fold: I was honored to attend a workshop at TED 2013 to discuss how TED's Website can better promote real engagement in social issues, and I was delighted to be a judge for the TED Ads Worth Spreading campaign in 2011.

Some people have called me a cat whisperer.