Mark Anderson

Mark Anderson

Marketing Director at University of New York in Prague

TED Attendee
TEDx Organizer
Prague, Czech Republic
Follow

About Mark

I am a…

Educator/Teacher, Gay, Idea generator, Marketer, Single

Bio

Marketing Executive with a record of success in strategic marketing & communications delivering consistent results in expanding revenue and profitability. My focus is organic digital and content marketing focused on targeting and engaging with a lead-rich audience for international brands. Strong experience throughout CEE (Czech Republic, Slovakia, Hungary, Romania), Baltics, CIS, Asia, Africa and Latin America.

I'm passionate about

Sports marketing and sponsorships. Educating athletes for a career after sport, closing the gap between sponsors and the sponsored.

An idea worth spreading

Social media and the internet are not the problems. Our ignorance and lack of education create the inability to see the mirage from the desert. Lifelong learning is not a choice, it is our responsibility as global citizens.

Areas of expertise

BTL Marketing, Content Marketing, Digital Marketing Strategy, Direct Promotions, Event Marketing, Marketing, Marketing Operations, PR & Communications, Social Media, sports marketing, Word of Mouth

The TED story

My TED story is that in 2019 I was lucky enough to attend TED Summit and I chose the hotel based on rooms, it just happened to be the hotel with the TED Fellows. On my first morning, I had breakfast with a marine biologist, photographer and wildlife conservationist, neurologist and founder of women's shelters in India, and a microbiologist that helped feed 3 million people in Africa by repurposing lab technology to field technology. I spent the whole breakfast in tears of joy and amazement at how amazing these women were and how inadequate my contribution to the world has been thus far. I was also grateful to TED for the opportunity to attend an event where I can literally eat breakfast with people that are changing the world! Ask me about day two...

Things you might not know

Video games