Claudia Di Stefano

When I am not organizing my TEDx event in Bolzano, I work as customer experience and digital strategy consultant with IBM Interactive Experience and I love to plan and design services and experiences that cross from the digital to the physical. I am a creative and at the same time pragmatic person, with a background in management and media studies. I have been playing the cello since I was 6 and I still am member of an amateur orchestra. I’ve lived in London, Frankfurt and Copenhagen. I currently split my life between Milan and Bolzano and I absolutely love both cities!

Service Design, Books, Traveling, Innovation

“Good design thinkers observe. Great design thinkers observe the ordinary. Make it a rule that at least once a day you will stop and think about an ordinary situation.” Tim Brown