Pam Alvord

Brainstormer, Business leader, Business mentor, Care taker, Christian, Foodie, Marketer, Parent, World traveler

Pam started her career as a “car guy,” first in Ogilvy & Mather’s Detroit office working on Ford’s Dealer Service programs and later in Ogilvy New York, where she led an integrated team for Jaguar North America. After seven years she traded cars for kids, overseeing campaigns for several major product innovations for Kimberly-Clark’s Huggies Diapers. In 1998, Pam transferred to the Ogilvy Atlanta office where she managed a diverse portfolio of accounts from the US Virgin Islands Department of Tourism to the global rebranding of Arthur Andersen following the split with Andersen Consulting. When the collapse of Enron led to the suspension of Arthur Andersen’s marketing efforts, she left Ogilvy, holding leadership positions in both account management and strategy positions at several local Atlanta agencies. Pam returned to Ogilvy Atlanta in early 2012 where she lead the Account Management team for Royal Caribbean, CORT furniture rental, Dollywood, and Cleaver-Brooks boilers. She currently sits on-site at UPS coordinating Brand activation for the new United Problem Solvers positioning. Her passion for developing marketing that generates tangible business results is evidenced by a gold EFFIE for Jaguar Cars XJ Series Launch and bronze EFFIE for the American Cancer Society’s “This is” campaign. She also serves annually as an EFFIE judge. Pam calls Pittsburgh “home” – although part of her heart will always be in Australia, having spent four years there as a child. She is a graduate of Syracuse University’s SI Newhouse School of Public Communications with a degree in Advertising and lives in Conyers, GA, with her husband, 15-year old son and a fleet of antique tractors.

Banning the Buzzwords from Brand Marketing. If you want to capture the true inner power of your brand don't even think about using words like quality, service, innovation, excellence or trust.

Advertising, Baking & Cooking, Branding, Marketing Strategy