Benediktas Vanagas

Athlete, Explorer, Marketer, Performer, Promoter

Meet Benediktas Vanagas winner of Dakar – most challenging race in the world. This year he became best between private teams. With 3 Dakar’s behind his shoulders he is one of the youngest drivers among the leaders. With 18 years of experience in rally, racing, cross country and off road he is most versatile rally drivers in Europe. Managing sports marketing company Pitlane he made Dakar so popular in Lithuania where 100% of population knows Dakar and 69% are interested in it. Dakar is like a diamond he says: it has so many different angles where each of them shows different values – speed, challenge, personalities, team work, beautiful nature, highest technologies and so on. That’s why business sponsors sports. It’s synergy between values. Why Dakar is so popular worldwide? Because its most known challenge. Everybody has his own Dakar – can be often heard from Benediktas. Leading National automobile club of Lithuania Benediktas is socially active. Showing an example of motivation with also he is road safety ambassador. 5 years ago he created now biggest cycling event in the region with over 10.000 o of cyclists in the center of capital of Lithuania, Vilnius – Velomarathon. He made it because of the ambitions. At that time biggest sporting event in Lithuania was counted to poor 800… Experts told him that it takes long time for traditions to be created. Benediktas Vanagas has become a big brand in Lithuania. With his unique understanding of the space structure now he is entering world size box of sand.