Greg Stuart

Business leader, Business mentor, Connector, Entrepreneur, Marketer, Startup, Web guru, World traveler

CEO of the global non-profit Mobile Marketing Association Author: What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds Greg Stuart is the Global CEO of the Mobile Marketing Association (MMA), the leading non-profit trade group for Marketers, Media Companies and Carriers around the world. MMA has 750 members, including Google, Pandora, Motricity & others. He has been there for around a year in doing a turnaround of this global group designed to develop and protect consumers in the area or mobile marketing around the world. As of 9 months, revenues are up +50%. MMA is in 46 companies and has staff in NY, UK, Singapore, Sao Paulo, Istanbui, Cape Town, Shanghai, and San Francisco/Seattle/Denver. Greg is also the former CEO & President of the Interactive Advertising Bureau (IAB), the trade association for the interactive advertising & marketing industry. He led the industry from $6 billion to $17 billion annually (now $30 billion) and grew the IAB itself +500% in four years. The IAB serves Internet Media giants such as AOL, CNET, Google, MSN, NBC, Disney, and Yahoo!, among others. His book, What Sticks, outlines a new approach to advertising based on research against $1 billion in advertising spending over a five-year period. Ad Age identified What Sticks as “One of 10 books you should have read in 2006,” and was in the top 15 of all books sold on Amazon.com just after launch. Greg is a thought leader in the digital media and advertising in Internet & Mobile. He was selected by Ad Age as one of “10 Who Made Their Mark” in 2006 (along with Jay-Z, Chad Hurley and others). Greg has more than two decades of experience in Internet start-ups, digital media and traditional advertising. Before the IAB, he was CEO of DeltaClick, Inc., a venture backed advertising technology company in San Francisco, and served as a Venture Partner at Outlook Ventures. Prior, he was a senior executive at Flycast Network, Cars.com, & Sony Online Ventures. Greg also built the Interactive division at the world’s leading direct marketing agency, Wunderman, a subsidiary of Young & Rubicam. Greg serves on the Board of Directors of Zimbio.com in San Francisco (35 monthly uniques on entertainment and style content). He was on the BOD for Rapt, Inc. in SF (sold to Microsoft) and Allyes in China (sold to Focus Media). He is an advisor/investor to other venture-backed businesses Adify [Internet Networks], MyYearbook (social), Tremor Media [Video], Clickable (search), Booyah (games), Vizu [research], USamp (research), ZenZui [Mobile] and myYearbook [Social Networking] -- plus non-profits SEMPO, IAB Mexico and the Advertising Research Foundation. He is also member of the National Speakers Association and speaks around the world on issues in Advertising and Internet Marketing. Greg has a BA in Economics from the University of Washington and Advanced Management from University of Pennsylvania's Wharton. He lives in Bridgehampton, NY with his wife Pamela, twin daughters, and son.

Changing the world via Mobile content/services and technologies; but mostly anything dealing with bringing information, community and even commerce to the world's 6+ billion people.

That technology, far from making people separate, is actually bringing them together.

Advertising, Author - Speaker, Digital Media and New Media Technology, Global Business Management, Internet - Marketing, non profit management

I am an extremely fortunate and blessed person and I have worked very, very hard to get to this point. With a great family, an amazing relationship with my wife, work that feels like a mission and not a job and a sense of peace that I’d never thought possible. Not sure it could be better and yet the opportunities to change the world seem endless. It would nice to connect with others that feel similarly. As a short endnote, my life wasn’t always this way.

...moving big groups of people in the same direction.