Elaine Cheng

Elaine Cheng

F&B Experience Associate at TED

TED Attendee
Vancouver, British Columbia, Canada
Follow

About Elaine

I am a…

Christian, Connector, Consultant, Foodie, Idea generator, Life mentor, Social entrepreneur, World traveler

Bio

Elaine has a passion to inspire others to carry a heart of empathy to see the beauty in each person, especially those struggling with poverty. She witnesses and encourages the mutual transformation of lives through love and belonging experienced in the community. Elaine is your concierge in the food space for impact and experiences. She is a Culinary Nutritionist who completed her Masters in Food Culture & Communications in Italy. She spent time in the UK teaching cooking skills to impoverished communities with the former Jamie Oliver Food Foundation, before stepping into her role to manage Oasis Café, a social enterprise cafe in Vancouver. She is a social entrepreneur specializing in creating experiential events and business models to highlight stories of people worth spreading.

I'm passionate about

Culinary tourism; Designing food experiences to enhance messaging and bridge community; Social impact businesses in the food space; Standing up for the underdogs; Highlighting "stories worth spreading" of people and cultures.

An idea worth spreading

Imagine a world where everyone can feed themselves.

Areas of expertise

Communicating vision and establishing win-win strategic partnerships to grow your company, Creative strategic thinking in helping businesses decrease expenses and increase brand exposure, Piloting revenue growth channels to move your organization towards financial sustainability, Relationship building and rallying a team together towards a singular vision and goal, Strengths Finder: Empathy, WOO; Adaptability; Individualization; Communication

The TED story

Guided by the way I see how food can be used to bridge cultures, bring justice, and inspire positive change in communities, I started my entrepreneurial career in 2015, with the vision of creating impact through food. I do this by helping values-aligned food businesses start-up, grow, and reach their goal through a well-crafted strategy that attracts customer loyalty to the heart and vision behind their product. I specialize in creative storytelling for businesses and charities through designing experiential events and videos that awaken action. My life’s work revolves around food and community, and Food Connections is a way I live out my calling in life. Elaine is known for her extensive network of connections in the food industry, her culinary and marketing expertise, and the way she cares deeply about each of her clients. You'll find me coming to life in these environments! ... quality food, inspiring travels, living in community, intentional conversations, genuine friendships, deep empathy.

Things you might not know

massages; falling asleep standing