About Luis
Bio
I grew up first-generation everything — first to college, first to corporate, first to figure out what leadership even looked like without a blueprint. That journey taught me something I now build my life around: light creates light.
I believe culture is infrastructure. When you design it with intention, it compounds — in performance, in belonging, in impact. That’s the thesis behind everything I do.
By day, I serve in communications at the world’s largest financial institutions where I design the systems that connect 30,000+ team members to purpose — through engagement platforms, enterprise giving campaigns, and executive development.
By night, I’m building Light Creates Light, an ecosystem dedicated to helping organizations and individuals lead with energy, intention, and meaning.
I earned a master’s degree in Communication, Culture & Technology from Georgetown University, a PMP certification, and a Marketing degree from George Mason University.
I serve as President of CFH Inc., a housing nonprofit providing homes for hundreds of limited-income families across Northern Virginia. Author of Light Creates Light.
I don’t chase titles. I chase transformation.
IG: lightcreateslight & lightwithluis
I'm passionate about
Illuminating human potential through culture, AI, and storytelling!
An idea worth spreading
The leaders who invest in culture create exponential returns in human performance
Things you might not know
Reading the energy of a room before anyone speaks